Let's find out more about Tai Lopez

A lot of people think the 67 Steps program is just another Tai Lopez Scam. You’re here because you’ve more than likely seen Tai Lopez on YouTube promoting his program called “The 67 Steps“.  And just like me, you probably have a lot of questions about him, his motives, wondering if he really is a millionaire, or is he just posing in front of rented Lamborghinis and million dollar mansions?

Surprisingly, a lot of people have claimed that Tai Lopez is a scam artist. I am just as curious as you guys are so let’s take a closer look and open up my very own Tai Lopez scam investigation. I’ve taken some time to research Tai and have broken this up into the following Table of Contents below.

See my full review and long summaries of the 67 Steps.  Long summaries only goes up to 29 of the steps. If you are looking for summaries of all 67 Steps, then check out my PDF of them here.  I only ask for a small contribution for the work put in.

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Tai Lopez Rumors & Claims

There is a YouTube Video that I listed below that make some points and rumors. Please be aware that not all rumors are true.  I felt this video was a tad disrespectful,  however, the video has some pretty funny parts in it though, but I’m sure Tai would chuckle a bit too if he has a good sense of humor.

UPDATED 4/13/17

Ethan (H3H3 on Youtube) is responsible for the extremely funny video on Tai Lopez (shown above).  The following video, Tai and Ethan ACTUALLY meet up.

We learn the following in the video:

  • Tai does not rent the cars.  He leases them.  His name is on the title.
  • Tai does not rent the house. It’s on a lease.
  • Tai’s full first name is Taino as I suspected earlier.
  • Tai is making way more than $3-5 Million / year (He laughed at the figure)


Does Tai Lopez Rent a Lamborghini?

tai-lopez-rental-keys-car-lambo-lamborghinniWe don’t know for sure. The rumor was created when someone noticed that his keys have a cheap translucent tag on them similar to those of car rental places. I admit that it looks EXACTLY like rental keys, but at the same time we don’t know for sure.  They are just accusations and no one can prove them.  Updated: We know that Tai’s name is on the registrations of the cars and that they are leased out to him.  It’s not a day by day rental.  Most people don’t understand that the majority of people DON’T OWN their stuff.   Let’s say you “buy” a car and get a car loan to pay for it like most people do.  Do you really own that car since the bank is the one that paid for it?  I don’t think anyone should have issues with Tai leasing out cars.  It’s a smart move especially given with how much they depreciate.

Does Tai Lopez Rent a House / Mansion?

This has been a very controversial topic. I would say that there is good probability that he is renting the house.  We now know that he is leasing the house in his company’s name.  It is a $44 million mansion.  We know Tai has money but that’s pretty steep for a lot of millionaires. Renting or Leasing.   At a time, I think we have all rented a house that we’ve called our own too – right?  A lot of people think that renting or leasing the house and not disclosing it fully to his audience makes his program a scam.  I’ve received well made points that “the house is making Tai Lopez seem like he’s more successful than what he is”.  I would tend to agree that this sales tactic is a bit misleading… but keep in mind that most marketing is in nature misleading and at the end of the day it is viewer’s responsibility to be aware.  It’s a huge grey area in the world of marketing.  This is one of the main reasons why he is being called out as a scammer.  The scam claim isn’t really based on his program at all or the value in it.

Also, Tai has made a pretty good point.  Why would you want to own an asset that has a tremendous amount of risk fluctuating in value or is most likely a bubble? The Housing crash of 2008 ring a bell? Buying an expensive house doesn’t appear to be a sound investment, another smart move in my opinion with mitigating risks.

Disagree with my defense? Write in the comments below.

What’s Tai Lopez Net worth?

Tai Lopez is an investor. It’s my belief and estimation that Tai Lopez is making $20 million.  That’s a speculative number. One forum said Tai’s initial start out income was about $2-3 million per year.  It’s quite hard to estimate since his business is growing so fast. The platform that Tai has built himself IS HUGE, his 67 steps course is a small drop in the bucket compared to the other things he markets.  Learn more about Tai Lopez’s Net worth, how he makes his money, and his businesses.

The 67 Steps Program

To get to the bottom of it, I decided to purchase the 67 steps program to decide for myself. Is the 67 steps a scam?

  • I purchased the product.  I can tell you personally I had no problems cancelling the monthly subscription (Yes it is a monthly subscription). I didn’t ask for a refund because it’s a solid product but cancelled the future payments.  I cancelled because I wasn’t interested in the monthly calls with Tai Lopez and I went through the course in a month and didn’t need access to it.  But even if you don’t like it, you can always ask for a refund
  • It’s Protected by Clickbank.  This program is sold through Clickbank which has a HIGH reputation for their return policies.  Clickbank is awesome with their returns and is one of the reasons I bought.  Purchases through Clickbank provides me with extra reassurance that this isn’t a scam.
  • Investigating Further:  I’ve done some further investigation.  Some people think this is still a scam those who think this is a scam,  I’ve done a background investigation on Tai Lopez’s wiki / history and while it’s not squeaky clean, doesn’t mean that his 67 step program is a scam.

IF you’re on the fence, I would just try it out for yourself, what’s the worst that can happen? If you don’t like it, just ask for a refund via clickbank and you’re set to go.  The people who complain about Tai Lopez scamming their money don’t know how to follow directions.  It’s backed by Clickbank, it’s literally fool proof. If you have ANY concerns about this still, just write a quick email to clickbank and they’ll answer it for you.

If you can’t swing the 67 bucks, that’s perfectly fine, the next best thing is looking for summaries of the 67 steps – you can try mine.  It will give you a good idea what his steps are.

I completed the 67 steps and I think it’s a really solid program for anyone that wants to improve as a person. Period.  I’ve tried Tony Robbins Personal Power II which is another phenomal program and it’s on par with it.

Now Tai Lopez could have done a better job with production value and making his steps more concise since each step lasts 30 min to 1 hour (he rambles on a bit too much), but in the same token, he really provides a different way of making you think about things in all aspects of life and I really prefer having someone talk to me versus reading a book.  He also isn’t just teaching, he’s asking you questions and making you keep a journal.  You can get the 67 Steps here – I highly recommend it to anyone wanting to improve themselves.

Now for the other people,  I understand that some people STILL think this is a scam, but these are people that haven’t bought the program and are still screaming “It’s a get rich quick scheme”. I don’t really get it.

Is Tai promising that he’s going to make you rich if you take his course? No, of course he is not.  He even states this in his videos that DON’T EXPECT TO GET RICH QUICKLY.  So for the people that is saying that this is a scam, is somehow thinking that it’s a get quick rich scheme.  It’s not.  It’s an informational course just like any other book. Do you think that books and training videos are scams? No.  I don’t understand people sometimes. However, his sales tactics encourage people to accuse his program of being a scam.

Tai Lopez’s Sales Tactics:

Now, I do agree that there are some tacky and misleading qualities during Tai’s sales tactics.  But everything trying to be sold has some sort of tactic behind it.  I just think that Tai’s tactics stand out more in my opinion and is probably the reason why his program is being called a “Tai Lopez scam”.  Here are some concerns.

  • They don’t really tell you that you’re paying for a monthly membership. It’s not until you try to purchase the course, you’ll find at the bottom where the price is recurring. This isn’t being very upfront BUT in today’s age, we all know that you have to check the fine print.
  • Every single thing seems to be staged and calculated, like the Lamborghini and the house, and a bookshelf of books.
  • He uses the Lamborghini and other props like the mansion to create a strong image inside your head so that you’ll associate “success” with him and his program. This is understandable from a salesmen point of view but still leaves a little bit of a sour taste in people’s mouths.
  • Name Dropping “Hollywood Hills”
  • Flattering the viewer  “If you’ve watched this much, you’re obviously pretty smart!”
  • I think that his term with “reading” a book a day is extremely deceptive.  His idea of reading is not reading at all, but skimming it.
  • Catchy, unbelievable YouTube titles such as – “How to make 1 Million Dollars if You Are Completely Broke”

So yes, Tai’s sales tactics are a bit tacky, but what product doesn’t have a sales tactic and pitch? I mean I really don’t care about the sales pitch.  I care about if the program is solid and if they stick behind their money back guarantee. From my experience they are responsive with refunds/cancelling and i liked the program… that’s it.  This isn’t a scam whatsoever.

This concludes this part of the Tai Lopez scam investigation, but let’s continue vetting his background and businesses.

Tai Lopez Businesses


Tai doesn’t mention some of the businesses that he’s been associated with on his Linkedin site and there might be good reason for it (Remember in the past he’s said that he wants to create a niche social site).

Tai Lopez has been involved in the following businesses:

GE Capital (Employee)

LLG Financial – (Owner/ Investor) This information is in Tai’s Linkedin. Tai released ownership later and became an investor.  Tai started up Legacy Life Group with a friend John Dewar.  The company was later changed to LLG Financial and then later to LPL Financial and retirementgeeks.com .  I found this information by search on google and on Success Harbors podcast transcription.

Night Clubs – (Starter / Owner / Investor) Has started, invested, and owned many night clubs on the east coast.  In some articles, he states that he still has ownership in some clubs still. I imagine some of them are near Hollywood where he currently resides.

Elite Global Dating LLC – ( Was Starter / Owner ) – This is where it gets sketchy

  • Accused of having fake profiles of super attractive people emailing and interacting with potential clients to get them to sign up for their service.
  • Accused of not refunding money (see lower section for more details)
  • Bad reputation more than likely forces their company to change their name from Meetingmillionaires.com then to eliteglobaldating.com and then into www.elitemeeting.com

The 67 Steps – Tai is the “Here in my Garage” “Here in my Backyard” and “lamborghini guy” who has taken over Youtube.  He is offering his course for $67 a month (cancel anytime you want). The program course is designed to give you the best frameworks, principles, habits, and insights from the world’s most successful and wealthy people.

Using a quick WHOIS search for “Tai Lopez” it appears that he has the following Domains:

  • tailopez.com
  • millionairelifecoach.com
  • eliteglobaldating.com
  • elitemeet.com
  • elitemeeting.com
  • mythailove.com
  • modelmeet.com
  • ifyouresingle.com
  • curvyfitness.com
  • tailopez.net
  • millionairemagnetsystem.com
  • meetingmillionaires.com
  • findadate.com
  • datetallmen.com
  • justmillionaires.com

Business Reviews

Elite Global Dating LLC

Google “Elite Global Dating, LLC,” and you’ll find some of these complaints…

I bought an information product from this company and did not sign up to become a member. After checking my VISA statement, I noticed that they had charged me over $200 for a monthly membership fee that I had not authorized. I have contacted my bank and they have cancelled that VISA card. Beware to anybody who has any dealings with Elite Global Dating.
-Ken consumeraffairs.com 2013

SCAM ALERT DON’T DON’T DON’T SIGN UP TO THIS SITE. IT IS A TAI LOPEZ SCAM! Do I FEEL LIKE A DUMB BLONDE FALLING FOR THIS? YES!!! I am not a dumb blonde, but should of, could of, would of….. Check into this, I hope these guys get what is coming to them. Karma!
-Madeline Trustlink.org 2010

After cancelling my subscription they still took payments from me! I then deleted my profile and advised my bank about their fraud but they still keep going!! My bank says they have to pay money out but refund me the cost. I wonder do I have to keep paying them forever! Countless emails to their costumer service without reply. Its not only scam but real FRAUD!
-allyka Complaintsboard.com 2014  (This is 1 of about 100-200 complaints on the site over a span of 5 years!!!)

Elite Global Dating LLC Tai Lopez, This is a fraudulent dating site. They send fake emails to induce you to pay for their bunk service.
-Anonymous Ripoffreport.com 2011

The owner of eliteMeeting Tai… is the most unscrupulous dirtbag on the planet… funny how he even comes on this site, and creates a whole lot of negative votes for everyone that has a complaint against his site and super props to every stupid positive shameless promotion of his site… We know it is you Tai… get lost you stupid scammer…
-Poker Complaintsboard.com 2009

Too bad that Tai Lopez is a thief, liar and commits fraud. Other than that, sure, great person to listen to. Be aware, Tai Lopez is a bad person who only wants your money.
-Carrie EpicLaunch.com 2012

They also had complaints filed against them with the Better Business Bureau (looks like the BBB has taken Tai’s Elite Global Dating complaints down).

Ok, the complaints are pretty bad here.  But to put things in perspective, what business doesn’t have complaints? And it seems like in the last 12 months they haven’t had much complaints. But, from all the bad PR and statements about fake people and bots luring people to come in, I would stay away from this site… and if this is true (I haven’t confirmed this myself) then I would say that this is definitely dishonest and this site is a scam.  Was this his plan though? Or was it poor management and oversight? 

The 67 Steps Complaints:

Better Business Bureau – TaiLopez.com isn’t an accredited business with BBB.  Which is ok, not all businesses have to be accredited.  There aren’t very many complaints here about 4 or so.  Think about it, with the amount of people buying Tai’s program, I’d only be concerned if there were a lot of complaints. Nonetheless, below is one of them if you’re interested in reading it.  The BBB arbitrates between buyer and company.

After watching a YouTube ad for Tai’s 67 Steps program, I signed up. The programs I had access to were only a small subset of what was promised.
A little while ago (June 2) I watched a YouTube ad for Tai’s 67 Steps program. I saw the program was $67, so I said “meh why not” and paid for it.

Tai’s video intro for the program (I have it saved on my computer and can attach if needed) promised a series of useful programs, PDFs, tools, and most importantly access to communities that would be all included for the $67, as a promotion.

When I got access to the site, I saw the 67 steps program videos, but none of the other content. I tried calling Tai’s team on the number listed on the website with no response. Then I got I emailed Tai’s team on Jul 11. Still no response.

I think Tai is a great speaker. The 67 Steps videos were a very useful and informative (honestly I probably got at least $67 of value from them). HOWEVER, I was not provided with everything that I was promised, and paid for.

What I am annoyed with (and the reason I’m reaching out via the BBB) is because I am very taken aback by the lack of customer service from Tai’s team. Tai does amazing work and is an awesome speaker. And I know that this website is not his main source of income. But the customer service offered by this website is horrendous and in my mind VERY drastically devalues Tai’s brand.

To give you an example, I do a lot of volunteer work, teaching students/startup owners to code. I earn $0 from this work. Even if I was to show up 1/2 the time to those appointments that I promise, the VALUE I would deliver would exceed what I’m being paid ($0). However, if I was to start being falky with my volunteer commitments it would reflect badly on me as a person. Word would spread that I’m unreliable, and people would view me differently when I do my “bread and butter” contract work.

Desired Settlement
What I would want the most is the products promised by Tai in the video.

Specifically, I’m MOST interested in:
– The FB group for talking with like minded people: I believe in group learning. I learn best when I have others to compare stories and notes with
– The group sessions with Tai: for the same reason as above.
– The app list: I love Get-Stuff-Done tech. I am actually planning on starting a business to help people make their life more efficient with the help of technology (already beta testing it on some friends)
– Anything on the topic of investment: I hold shares in a few companies (one of which I’m finally becoming an active partner in). I also have invested in small businesses and started a few of my own before (both successful-ish and not very much so :P)

If Tai’s team can provide that I would be very pleased.

Other than that I really hope Tai’s senior management takes a serious look at the customer support they offer…Not to make me happy, but to fix the brand image that they are portraying to the outside world. Does Tai want to be known as somebody who doesn’t deliver on his promises AND doesn’t provide simple ways to correct his mistakes? If one of MY customer went to the BBB for customer service I would take a serious second look at my reachability…

Business Response
Contact Name and Title: ****** ******* AdminAssis
Contact Phone: XXXXXXXXXX
Contact Email: ***********@gmail.com

Sorry for the inconvenience. We are having some trouble locating this Customer’s profile/account.

Would you please send us his contact information/username so we can help rectify the situation?See more at: http://www.bbb.org/losangelessiliconvalley/business-reviews/online-education/tai-lopezcom-in-west-hollywood-ca-389854/complaints#sthash.qY3HvY8N.dpuf

But just remember that a couple of reviews do not represent the whole.  Just like amazon, look at all the reviews and not just the bad ones.  There are plenty of people that are happy with the program.

Who is Tai Lopez? – General Background Info:

How Old is Tai Lopez?

I couldn’t find this information anywhere.. No one knows for sure, but I did some investigating below and I have some good speculation that Tai Lopez’s age is 39.  UDPATE:  Recently the site has been locked.  The page showed Tai’s bio and his age to be 39 (2016).

What is Tai Lopez’s Full Name?

This is I’m led to believe that Tai Lopez’s full name is Taino M. Lopez.  This is confirmed by the H3H3 video above.  You pronounce Taino as “Ta-ee-no”.  I originally speculated on his name being Taino after I found it on an intelius report, I’ve documented this down below on this article.  I didn’t bother running a background check because I didn’t really feel like that was my business to know those details, but you’re more than welcome to run one.

Tai Lopez Wiki, Facts & History:

Below are some Tai Lopez Wiki Facts that I’ve researched.  Please message me if I have something wrong.


  • High School: Tai attended to Sunny Hills High School.  I got this info by looking at Tai’s Linkedin profile.
  • College: Dropped out of a University after a semester or two – Source
  • Grew up: Fullerton, CA – (Sunny Hills High School is in Fullerton)
  • Born: 1977
  • Age: 39  (year 2016) – Sources – my own Research (See Below)
  • Birthday:


  • Maya Burkenroad – Cousin
  • https://twitter.com/mayathebeeeeee
  • Ben Avanzato – Half Brother – Tai Lopez CMO
  • https://www.facebook.com/benavanzato
  • Girlfriend: Kenna


  • Tai Lopez’s Networth: Rumored to be $20 million a year (speculative)
  • Founder, investor, advisor, or mentor to more than 20 multi-million dollar businesses
  • Owns 20 or so multi-million dollar businesses
  • Spent 2.5 years working and living with the Amish.
  • Traveled to India and worked at colony for lepers.
  • Assisted his mentor Joel Salatin in pioneering grass-fed, sustainable agriculture on Polyface Farms.
  • Member of Mensa
  • Worked at GE Capital
  • Became a Certified Financial Planner
  • Spoke at top global universities like The London Business School and the University of Southern California
  • Spoke at TEDx – “Why I read a book a day”
  • YouTube channels: “The Grand Theory of Everything.” -Tai created one of the top downloaded podcasts
  • He appeared on various TV and radio shows
  • Appeared on Millionaire Matchmaker Episode #104
  • Is owner of a night club

My Additional Research:

Furthering my Tai Lopez Scam investigation, I decided to research his address and name. For the business address, there isn’t any deep information about Tai readily available.

I went to his website’s address, looked at the footer business address in google to where his business it at:  “8581 Santa Monica Blvd # 703 West Hollywood CA 90069“. I didn’t really find anything too revealing…

This address is in a mall and is most likely a holding address / front office for just an address or for mail.  A lot of businesses do this.   Anyways, I forgot about the address and went to research his name and found something interesting…

Is Tai Lopez 39 years Old & is his first full name Taino?

Confirmed. Tai has to be short for something… so I searched “Tai Lopez” in West Hollywood, CA using intelius which spat out the following:

Tai Lopez Scam - Tai's Real Name

There’s a promising entry “Taino M Lopez”, at age 39 who also has a brother Luke Lopez (Tai has a younger brother – which he mentions him from his 21st step “PASE System”).  UPDATED: We know now that Tai’s first full is Taino.

Another promising item that links this to Tai Lopez is that this entry says one of the previous places he lived was in New York.  Tai lived with the Amish around New York I believe.

Conlusion on the Tai Lopez Scam Investigation:

In closing, Tai has had some businesses with questionable practices and it’s clear that he’s separated this business from his 67 Steps, however, I wouldn’t call Tai Lopez a scammer because there isn’t any conclusive evidence and his 67 steps program isn’t a scam either.

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I’m a Mechanical Engineer by degree & Project Manager. I'm a goofball - I love creating, solving problems, and finding better ways to do things. This site is the result of things I find fascinating, self improvement, life hacks, brain games, making money online, and trying to be the best I can be.
  • Erin

    Great research thanks. I am a new member of the 67 steps and was just reading the hate mail against him. So far I have gained a lot of insight from the program. I think others should try the program before they jump on the Scam bandwagon.

    • Zachary

      EXACTLY MY POINT. It’s a good program, not for everyone. I’ve learned a lot from it. Thanks Erin!

  • Clarissa Holz

    why does this page have a pop up for a sample of tai’s bullshit?

    • Zachary

      They’re just summaries that I put together, so if one was curious to see what his program was about, they could read them before deciding whether or not they wanted to buy his program. I liked his stuff a lot, but I think your can get the same information elsewhere and for cheaper.

    • Zack

      They’re just summaries that I put together, so if one was curious to see what his program was about, they could read them before deciding whether or not they wanted to buy his program. Anyways, it’s not for everyone, I liked his stuff a lot though, but I think your can get the same information elsewhere and for cheaper.

      • Sarah Choi

        Hi Zack,

        Thanks for this post. I was just wondering: What do you think about the “mini MBA” program? I purchased it, as it was initially indicated as $497, and then discounted for “$197.” I was just curious and thought I’d take a look to see what that was about. Do you think it’s worth it? Thanks!:)

        • Zack

          Sorry for the late reply Sarah!

          I don’t really know the details about the mini MBA program, so I can’t really give you a good opinion. I think it depends on your current education. It’s $1200 as of right now, and to me $197 is pretty cheap for information that could potentially help you out a lot. If you did buy it, It could be a pretty good gamble, and I think he has a money back policy right? or no?

          How do you like it so far? Let me know if you like it or not!

    • North Topher

      Y the aggression? Lol

  • North Topher

    He clearly states on his snapchst that he’s 65… not sure

  • North Topher

    He clearly states on his snapchat that he’s 65… not sure

    • Kamron Nafarieh

      lmaoo hes not 65

  • Dave Bishop

    You have clearly been paid in some form by Tai Lopez to promote him. There are popup ads when you first click on the link and certain texts are bolded to persuade the reader to think he is legitimate. You also argue for Mr. Lopez every time something negative about him comes up in this post. Finally, if he is renting the cars and house then it is a bigger problem then what you lead on. He is falsely advertising himself to his customers as something that he is not. I came here to try to get valuable information but it seems like I just got another sales pitch.

    • Zack

      Hi Dave,

      The pop up is a sitewide popup. Yes, I enjoy his material, so I made a summary of his 67 steps and made it available to anyone. It’s not promoting buying his course at all. It’s mostly for the people that DON’T want to buy the course. It’s more than likely taking away sales from him.

      There isn’t any real way of proving or disproving if he rents the car. That is speculative.
      Also, I think people fail to understand that it still takes a LOT of money to rent that house.

      You say that he is falsely advertising himself to his viewers – what exactly is he advertising about himself that is false? Did he say he bought the house? Or do you think that maybe his viewers are assuming and drawing conclusions too much? I tend to think it’s the latter.

      I understand the purpose of the house and car and the role that it has on the psychology of people’s cognitive biases. He definitely plays on these – welcome to the world of advertising! 🙂

      • Dave Bishop

        Yes, it does take a lot of money to rent that house, but saying he rents does not sound as successful. What he is doing is portraying something that he is not and selling books on how to achieve something that he has not done (he is successful but he portrays a someone who is 1000x more successful). When you’re main marketing strategy is to show off what you “own” then thats not advertising, that’s a scam. If you want to think that people are assuming and drawing conclusions too much then you are actually are contributing to that scam and I don’t agree with it. People come to this page thinking they are getting an unbiased opinion and it is not the case. Unfortunately Mr. Lopez has become a master of omitting the truth and that should have been more highlighted in what you wrote.

        • Zack

          I provide the facts that i’ve encountered and then provide my opinion. I’m not sure why you are assuming that you’re getting completely unbiased info. Readers can read the facts that I provide, make up their own minds and disagree with my opinions like the grownups that they are.

          Also, you said that I was a clearly paid by Tai. Then why would I bring up his scamming activities on his dating sites? Or why did I display a YouTube video that completely makes fun of him?

          It’s ok if we disagree, I welcome differences, it’s good for discussion and ideas.

          However, to my knowledge, he has never said that he “owns” the house. So, yes, in that case buyers are assuming. Buyers need to learn common sense and become responsible buyers.

          Also in other episodes he explains his house situation further.

          I don’t think owning the house is really that important. It doesn’t change the fact that Tai’s 67 steps is a good set of rules to adhere by (in my opinion). These steps could definitely make someone more successful in life.

          (I’m not trying to ONLY tout the 67 steps program, because you can read Jack Canfield Success Principles and get the same great things.)

          If you still have a problem with this, then you have a problem with most of advertising and practices by companies and therefore you should not buy any of their products either. McDonalds advertising a big mac that looks nothing like the big mac that you actually buy. Any type of workout programs, equipment, magazines with photoshopped people because you want to be fit like them. Also, touching on the primary topic here which is ethics… Most of the clothes that you wear, are most likely made in unethical sweatshops, iphones and other consumer electronics that you enjoy are made by Chinese workers who commit suicide from the poor working conditions…

          There’s a good possibility that you support a couple of these companies by owning or consuming their products. I’m not condoning any of their practices, I’m merely pointing out that if you’re gonna say that this is a scam then be prepared to call pretty much everything else a scam too.

          Out of curiosity… Let’s say that he inherited the house… he didn’t even have to work for it, but he can say that he “owns” it. Would that make you happy or does he have to come out and state that he inherited the house or money that bought it and the full story and details how he obtained it?

          • Dave Bishop

            You cannot compare a product like McDonalds or a photoshopped picture to something that Tai Lopez is doing. Maybe if the owner of McDonalds came out and said he has eaten a Big Mac everyday and is still has perfect health with the ability to read a book a day would be more of an appropriate comparison. Using his personal “life” story to influence people is wrong in my opinion because it is hard to find the real answer as you have pointed out. We cannot prove or disprove it. Which creates a grey area of right and wrong. Knowing that the house is worth $44 million, we can both say pretty confidently that he did not buy it. But I just have one question for you, why doesn’t he come out and say he is renting it then if you say that it isn’t important? This is one of the major areas he has taken criticism so why not clear the air? I’m guessing because it would hurt his self proclaimed image that he has work so hard to fabricate. The house, cars, and parties make his book seem more legitimate. But as the internet says, if you can’t find an illegal copy of a product somewhere on the web then it probably is not worth it.

          • Zack

            I hear you Dave. I do agree with you on a level. I’ll ponder about this some more and will most likely change some of the wording and paragraphs in the article. Thanks for your input,

          • Freeliving8080

            In my opinion, he utilizes the “rented” $44 million house and cars because most people are positively influenced by this. If he omitted these aspects of his sales pitch he would lose a lot of people within the sales funnel out of boredom. I’m guessing that he still ins’t lying about the goodness of the 67 Steps. For example, if you are 22 years old and just graduated from MIT and go into a job interview wearing shorts, flip-flops, and t-shirt I can almost guarantee you are not going to get the job no matter how smart you are. You might be smart enough to start a company like Microsoft or Facebook, but you still won’t be hired because they don’t know how smart you are. But if you flash a $600 suit, nice leather portfolio, and act and talk professionally you’re more likely to get that job. Then when you show up to work and see your coworkers wearing shorts and flip-flops it’s ok. The suit is like his $44 million house. The suit tries to be a $5000 suit. It’s all marketing.

          • The Internalized Oppressed

            Claiming a $44 million car and multiple sports cars as their own is not marketing. I work in the field and if our company did that we would face a lot of lawsuits for unethically persuading our customers. I just can defend a guy who claims to read a book-a-day by only reading the summary AND he sells you on a product that you must complete all the steps. I’m not saying they don’t work but I would never buy into it.

          • Zack

            Yep, expensive window dressing! What’s your take on the whole thing? Scam? Distasteful marketing?

          • Kamron Nafarieh

            it doesn’t HELP him to say all that even though he does RENT the house and LEASE the cars. however, it costs a lot of money to do both of those, which he obviously has. also RENTING and LEASING cars are often times a better investment than BUYING. BUYING is a pride thing that people do so they can say they own something, it’s often not a good investment. second of all, if you follow him on snapchat, he sits courtside at nba finals games, flys private, and much more… DOES HE OWN THE JET? no only god damn floyd mayweather owns a jet… is tai still rich as fuck? yes… the point is he uses creative sales and marketing tactics to promote himself as a public figure… nothing wrong with that

          • Paul Placido

            Zack – Sounds like you go WAY out of your way to make justifications for everything negative — “What business doesn’t have complaints?” (answer: honest ones with a sense of ethics). “He doesn’t SAY he has the deed to the house” — True ~ yet he presents an image where people would likely assume he does. As well as the cars, the plane, everything. He’s selling an image. It’s intentionally misleading. You must see this. It’s just not legally fraudulent. My little children make similar justifications “I didn’t say I DIDN’T take the cookie, so I didn’t lie.” So childish, sad, and transparent to anyone with half an ounce of critical thinking. Which begs the question… (since you didn’t answer it before, just responded with questions that made us ASSUME you weren’t… ) ARE you getting paid by Tai Lopez to support his business? 🙂

          • Zack

            Paul thanks for commenting. I always welcome different points of views and arguments and is the reason I don’t censor the comments.

            I have signed up for his affiliate program just recently, for a while there I wasn’t an affiliate. Up to this point, I haven’t earned anything though and have not been paid by him. But, yes, I do now have incentive to sell the program. I still think the 67 steps is a great program and would promote it if there wasn’t an affiliate program. However, I’ve stated in my review of it that you can almost get the same info with Jack Canfield’s book Success Principles. However, I feel that Tai’s 67 Steps program is pretty convenient because it offers video format and drives home points that you can’t get from a book.

            You said: “What business doesn’t have complaints?” (answer: honest ones with a sense of ethics)

            I was referring to Tai’s other business (Elite Dating) when I said this which I do think is a scam site based on the things that I’ve read. If you read further in that paragraph, I say “…this is definitely dishonest and this site is a scam”

            Also, I’m not sure if I follow your logic here. Apple, Microsoft, and Amazon all have complaints so based on your logic, they are unethical and dishonest companies? Of course they have complaints, all companies will have complaints because we live in an imperfect world and mistakes happen and you can’t please everyone. Apple has charged my account without authorization before and I’ve made complaints. Is Apple a scam? Of course not. But in this instance, I can see how my specific comment above normalizes scam like behavior, so I’ll have to change that. I believe that was the point you were trying to make.

            By scam, I am mostly referring to how people are afraid of ordering the course and not being able to cancel it and their money is stolen. In this sense, I can tell you the program is not a scam – but I find that most people don’t know how to follow directions in order to cancel it.

            I’m trying to see it from both sides here. Sure, I go out of my way to defend Tai, but I also go out of my way to point out other things like his sales tactics are “tacky” and point out his past businesses. I even put up the hilarious H3H3 video pointing out all the ridiculous things.

            Even if he owned the house, some people would still say this is a scam. People say that “Since he rents, he’s making people think he’s more successful than what he is.” This is true, but people need to remember that just because you own a fancy house, doesn’t mean you’re that successful either. You could have inherited it or you could have won the lotto. So owning the house wouldn’t be enough really. I think we could both agree that he would have to prove that he bought it with the money he has made on his own.

            Do I think it’s dishonest marketing? Yes, it’s marketing… I believe half if not most of marketing you see in ads and TV is completely dishonest and deceptive if you really analyze it. I guess I have built up a tolerance to it to the point where I’m numb to it. Would I want to practice this type of marketing? No, I’d feel guilty. Do I normalize it as a buyer? Yes, probably to a fault. That’s the lens that I’m probably writing from.

            I see your points though and will rewrite some of the article to reflect a more neutral position. Appreciate your input Paul.

          • Paul

            You really make some excellent points. Thanks for the food for thought! 🙂 It’s really refreshing to see someone on the internet who is open-minded and well-thought-out in their responses. I appreciate your viewpoint and now think I agree with you much more than I did before. Have a great day!

        • Kamron Nafarieh

          if the house is 44 million, thats over 8 million on a downpayment. why would you ever spend 8 million at once… its just a better investment. plus he’s doing it through his business somehow which saves him so much on taxes. also, leasing the cars is a better investment as well, expensive cars depreciate. people are taking pride in OWNING something, when in reality its not always the best investment no matter how rich you are

      • NJ

        A short-term rental is not the same thing as renting a house, Zack. I can afford to go to Air BnB and rent a mansion and Ferrari for one day, but it would be extremely dishonest of me to make a video claiming I’m rich and this is my house and car. If he’s actually renting those things on a longer-term basis, then you have a point. We don’t need to have 100% proof of something in order to merely form an opinion, because this isn’t a criminal court of law.

        • Zack

          Yes, I agree. Good points, NJ.

  • Kirill Berezin

    Thanks, got here after unexpected money withdraw. They don’t reply at email. Unable to talk to their support operators at bussiness hours – it just redirects me to voicemail.

    • Zack

      Dang… cold shoulder. Sorry to hear that. I’m assuming that you’ve tried for a couple days? And also assuming that you were able to cancel hence the “unexpected money withdrawal”?

      • Kirill Berezin

        Wrong. I bought a 67 program, and went couple lessons. Then they unexpectedly withdraw money for VIP program. Which allows me to have some calls with Tai etc. I have no idea how to connect those calls, and no, i havn’t tried a single time.
        Then i canceled VIP subscription, but not returned my money back yet. I never signed for it, i looked at every field on checkout page, there was no ‘i want VIP’ or something like that.

        • Zack

          Sorry to hear that 🙁 . What you will want to do is (if it’s been more than 1-2 weeks waiting for a response) contact the BBB – the Better Business Bureau. You file a complaint with them and they arbitrate on your behalf. I have had great success with the BBB in the past. So I would definitely give that a shot. Also, Tai’s program is a clickbank program and is protected. Go contact clickbank as well and let them know of the issue. Hope this helps Kirill!! Best of luck!

  • Marcus

    So Tai is 39 (give or take) and he’s touting a girl in his snap chat that went to senior prom this year (insta: @kxball0ut). Creep.

    • Zack

      Didn’t know this, thanks for the info Marcus!

    • Bot Anything

      Uh oh! How terrible! Marcus, what should we do? Please, give me advice to deal with this.

    • Sebastian D. Anderson

      I’ve noticed in Tai’s vlogs that his girlfriend doesn’t seem interested in him at all. But the weird thing is, he doesn’t appear to be interested in her, either. Just thought that was odd.

  • NJ

    If he rents that mansion of Ferrari just for the day, so that he can shoot his videos, wouldn’t you agree he’s being extremely dishonest….dare I even say lying? I don’t know 100% that that’s the case, but it seems extremely likely.

    • Zack

      Yeah, I would say it would be dishonest if that’s what he was doing, especially if he said he owned them. We don’t know for sure though if this is the case. If you hear otherwise, let us know!

    • Anthony Brancato

      If you follow his snapchat…he’s been in this house every day for at least the last year…Not to mention he switches his cars between Rollys Royce, Ferrari, Lambo.
      EVEN if he rented those cars and the house…it would total and insane amount of money.
      Btw, he is consistently flying in private jets and helicopters. You can fake this stuff for a day or even a week…but not consistently for a year (the amount of time I’ve been following him)

      • Zack

        Good points Anthony. That’s what I’ve been saying as well. I understand some of people’s points on this msg thread that he’s appearing to be more successful than he is… However, like you pointed out, it still takes a pretty wealthy person to upkeep that expensive image consistently even if renting it all. Thanks for the input!

      • Junwei Rong

        This can be easily staged by renting a place for a few days, and take enough photos with different clothes and poses. It’s a simple thing to do. In terms of switching cars, you can easily rent 1 Lambo today and Rollys Royce. Rules apply to Private jets and Helicopters as well.

        • Anthony Brancato

          Like I said…in his snaps- you can see him using these things every single day in live snaps or facebook lives. Let’s say he did rent all 6 of his cars, mansion, private jets, helicopters…do you know how much this costs? You still would need to be a millionaire to afford this lifestyle. He also did a livecast on Grant Cardone’s show, where they talked about each other’s networth

          • Junwei Rong

            dont get me wrong bro, I know he’s rich. but there is a 20x difference between 5million dollar rich and 100million dollar rich. Renting a Lambo can be only USD 3000 per day, you can also rent by 300 per hour, which can be easily afforded by a 5million dollar guy, to rent a few of them. As he has made more and more money from his courses, now he is able to AFFORD the Lifestyle for REAL. That’s why he can live from the house everyday. It’s a typical ‘Fake it Till you Make it” Process. I do like this guy.

  • Clasuewitz

    Here is something i found on another site:

    Tai Lopez who’s real name is Taino Adrian Lopez, born in 1976, certinally isn’t rich.
    He moved in with his younger brother Luke Sterrling Lopez at 8425 Hillside Avenue, Los Angeles.
    He never worked for GE Capital, and LLG Financial is a fake website.

    • Sebastian D. Anderson

      I’m not sure what his personal income is, but Tai is certainly wealthy. He alternates between Lambos and Rolls, travels via helicopter, and has a smokin’ hot girlfriend; things that don’t come cheap.

  • CmdrRoot

    Just so everyone knows his name is Taino Lopez. Proof is in this H3H3 video with at 14:15 https://www.youtube.com/watch?v=VQTfyuEdNfo

  • IneedAdrink

    Some facts, based on first hand knowledge having worked for Tai.

    – for the domains, add knowledgesociety.com to the list
    – House (Beverly Hills) is rented (between 80k and 90k a month)
    – Cars are Leased (all four)
    – Office address is different from mailing address. The office was at Sunset Towers but has since moved to Burbank (with lots of staff getting let go)
    – Is he an investor? not really

  • Hey Zack, great investigative piece. I took a deeper look at Tai Lopez from the angle of his reading habits, which I have always been suspicious of. Take a look if you get a chance: http://www.tjohearn.com/2017/07/07/tai-lopez-is-wrong/

  • Pablo Antonio Lecce

    I bought recently the Millonaire Mentor Program of Tai Lopez.

    Is full of useless self help content: Study more, read this or these books, study the maths of the money ( in another place of course), you don’t have money because the iluminatis, see what makes Kim Kardashian.
    With lots of stolen content from Books, Authors, and another persons like Robert Kiyosaki and Anthony Robbins.
    Interviews with other people for give advice in certain areas that are with the only purpose of sell more things from these people.
    And, if you want your money back, they send you this message:
    In order to qualify for a refund, you must complete the list of actions required within 90 days of your original date of purchase.
    1) You must be in the program for a minimum of one full week before submitting a request for a refund.
    2) Must attend the Millionaire Mentor live calls every Tuesday.*
    3) Must schedule and have a one-on-one consultation “mentor” call.
    4) Must complete all assignments assigned every Wednesday, Thursday, Friday and Monday following the Tuesday live call.
    5) All Accelerator Money content must be watched and questions completed thoroughly.
    6) Must participate in the private Facebook group:
    – Write one post per week regarding your feedback, questions you may have or advice from members.
    – Twice per week, engage with other members by commenting and leaving your feedback.
    And the Facebook Group doesn’t works.
    I enter to the program a Thursday, and the live call that is made this days is not available.
    But them required that you assist to the live call in order to get your money back.
    I arrange a date with the “consultant” another of the requisites and he never call me.
    This people is not a scammer, but use to sell OVERVALUATED Products with content of other people or that you can even found for free on internet.
    I hope that you publish this comment in order to inform to the unadvert people that NEVER BUY NOTHING FROM TAI LOPEZ.

  • seanTom767

    Hmmm …Who cares?!… a fool and his money ….fool me once…. Live and learn… I tend to trust Zack on this one and i see Lopez as a very Interesting, Obviously Successful Human being… Thnx for the low down Zack. ( buyers be informed )